Most business owners think their website problem is copywriting. They’ll say things like: In reality, most website copy isn’t bad.It’s just confusing. And confusion is the fastest way to lose attention, trust, and conversions. Why Confusing Copy Kills Results When someone lands on your website, they’re already cautious. They don’t want to work hard to

Why the Homepage Is So Important Your homepage isn’t just another page.It’s the most visited, most judged, and most misunderstood part of your website. Many business owners treat it like a brochure.High-performing businesses treat it like a decision page. In seconds, visitors decide whether to: That decision depends on clarity, not design trends. The 3

Most business websites don’t fail because of bad design or outdated technology.They fail because they confuse people immediately. When someone lands on your website, they don’t read every word. They scan. In under five seconds, they’re subconsciously asking: If your website doesn’t answer those questions almost instantly, the visitor leaves. Not because they’re rude— but

If your business doesn’t show up on Google Maps, you’re losing out on thousands of potential customers who search daily for products and services near them. Whether you run a restaurant, salon, or logistics company in Accra, appearing on Google Maps is one of the simplest ways to get free visibility and build trust online.

If you run a small business in Accra, one big question to ask yourself this year is: “Can people find me online?” Because in 2025, having a good product or service isn’t enough. People no longer walk around town looking for shops — they search on Google first.And if your business doesn’t show up there,