Most business owners think their website problem is copywriting. They’ll say things like: In reality, most website copy isn’t bad.It’s just confusing. And confusion is the fastest way to lose attention, trust, and conversions. Why Confusing Copy Kills Results When someone lands on your website, they’re already cautious. They don’t want to work hard to

Most business websites don’t fail because of bad design or outdated technology.They fail because they confuse people immediately. When someone lands on your website, they don’t read every word. They scan. In under five seconds, they’re subconsciously asking: If your website doesn’t answer those questions almost instantly, the visitor leaves. Not because they’re rude— but